Shingles Awareness Campaign

Working with the creative team, my role was to bring the copy-led campaign to life, crafting a visual direction that felt distinct yet complementary to the ad. I produced 3 poster themes using traditional digital art creation tools as well as AI image generation in my production. My inspiration came from contemporary typographic posters, 1980s horror genre and the historical Dada art movement .
Client: GSK 
Role: Art Direction/Conceptual Design
Year: 2025

Poster Concepts

Poster Concepts

AI Generated

Moodboard

Poster Concepts

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