GLOBAL DIGITAL REDESIGN
A leading pharmaceutical organisation rebranded and positioned itself as a company driven by science.
The goal was to create a website that would attract millions of views and reflect the company’s new identity, making it stand out among its competitors. This involved introducing multi-faceted storytelling, employee profiles, and rich media content such as video and animation to help change perceptions about big pharma.
In this large-scale project, I was part of a team that included UI and UX designers as well as developers. Working within an agile framework, I was involved in designing and implementing components during design sprints.
The new site was exceptionally well received, with visitors viewing key content increasing by 25% and average session duration rising by 22%. Additionally, there was a 30% increase in visitors to AstraZeneca’s career website.
Client: Astrazenca
Role: UI/UX Design
Year: 2015
Role: UI/UX Design
Year: 2015
