Where Work Comes Alive
FORA is a premium workspace brand that redefines the office experience. Combining sophisticated design, top-tier hospitality, and seamless digital experiences, FORA elevates the modern workplace into something more refined, human, and inspiring.
FORA is a premium workspace brand that redefines the office experience. Combining sophisticated design, top-tier hospitality, and seamless digital experiences, FORA elevates the modern workplace into something more refined, human, and inspiring.
The advertising campaign is based on the idea that the workspaces, are alive with ambition and energy. The end line is 'FORA. Where Work Comes Alive.'
My intention was to build on this idea, "The fly on the wall" Where not only the walls are talking but the furniture. The table that, the winning pitch deck was built on, the sofa the team ideated on, the floor the team stands on. Creating an enhanced the human experience.
I worked exclusively with the creative team, taking the initial brief and scamps to build upon. My role was to bring the team’s vision to life. I proposed the art direction style for a photoshoot and developed the ooh concepts for the campaign.
My intention was to build on this idea, "The fly on the wall" Where not only the walls are talking but the furniture. The table that, the winning pitch deck was built on, the sofa the team ideated on, the floor the team stands on. Creating an enhanced the human experience.
I worked exclusively with the creative team, taking the initial brief and scamps to build upon. My role was to bring the team’s vision to life. I proposed the art direction style for a photoshoot and developed the ooh concepts for the campaign.
Client: Fora
Role: Art Direction/Conceptual Design
Year: 2024
Role: Art Direction/Conceptual Design
Year: 2024
OOH Concept
OOH Concept
OOH Concept
OOH Concept
Art direction
